RSA Adaptive Authentication
Advanced Fraud Detection for Web & Mobile
Manage fraud and digital risk across multi-channel environments without impacting customers or transactions with RSA Adaptive Authentication. The platform leverages risk-based authentication and machine learning to protect users accessing websites, online portals, mobile browsers and mobile apps.
- Offers 95 percent fraud detection rates with low customer intervention
- Saves an average of $8 million in fraud losses per year
- Protects more than 1.5 billion consumers worldwide
RSA Risk Engine
Uses advanced risk scoring and machine learning models that analyze more than 100 risk indicators including user behavior, device type and intelligence from the RSA® eFraudNetwork.
Policy Management Application
Translates risk policies into decisions and actions through a comprehensive rules framework, allowing you to customize your fraud management strategy.
Enhances fraud risk assessments by leveraging business intelligence from other channels, such as call centers and ATMs, and data from third-party anti-fraud tools.
Global Fraud Network
Leverages the RSA eFraudNetwork, the industry’s first and largest global network of confirmed fraud, to identify indicators linked to known and attempted fraud.
Modern Authentication Methods
Supports multiple step-up authentication methods for high-risk activities including biometrics, SMS OTP and transaction signing.
Enables you to track activities that trigger policy engine rules and determine whether or not those activities are legitimate.
- Provides omnichannel fraud prevention capabilities with fraud detection rates of 95 percent and low customer intervention rates.
- Leads to significant reductions in web and mobile fraud, allowing you to achieve a quick return on your investment.
- Addresses the requirements of global regulations and industry standards such as PSD2, Faster Payments and more.
- Offers flexible deployment options (on premises, hosted or cloud-based) to meet the needs of your environment.
- Proven solution deployed at over 3,000 organizations to protect more than one billion global consumers.
In order to meet end user demand for convenience, organizations continue to extend product and service offerings and account access into online and mobile channels. At the same time, fraud continues to proliferate with cybercriminals leveraging phishing, man-in-the-middle, man-in-the-browser, and other advanced attacks to gain unauthorized access to personal and corporate accounts.
Achieving the right balance of security – while maintaining a positive user experience – is a challenge for organizations. RSA Adaptive Authentication solves this challenge by providing risk-based, multifactor authentication for organizations seeking to protect access to websites and online portals, mobile applications and browsers, Secure Sockets Layer (SSL) virtual private network (VPN) applications, web access management (WAM) applications and application delivery solutions.
Adaptive Authentication is deployed at more than 8,000 organizations worldwide, protecting more than 500 million end users spanning multiple industries including financial services, healthcare, retail, and government.
Adaptive Authentication Overview
Adaptive Authentication is an advanced authentication and fraud detection platform for Web and mobile channels. Powered by RSA’s risk-based authentication technology, Adaptive Authentication is designed to measure the risk associated with a user’s login and post-login activities by evaluating a variety of risk indicators. Using a risk and rules based approach, the system then requires additional identity assurance, such as out-of-band authentication, for scenarios that are high risk and/or violate rules established by an organization. This methodology provides transparent authentication for the majority of the users, ensuring a positive user experience.
Adaptive Authentication leverages a series of technologies to provide crosschannel protection, including the RSA Risk Engine, RSA Policy Management, device and behavior profiling, RSA eFraudNetwork, RSA Case Management and step-up authentication.
RSA Risk Engine
The RSA Risk Engine is a self-learning statistical machine learning technology that utilizes over one hundred indicators to evaluate the risk of an activity in real-time. Adaptive Authentication leverages the Risk Engine to generate a unique score for each activity that ranges from 0 to 1,000, where 1,000 indicates the greatest level of risk. The score is reflective of device profiling, behavioral profiling, and eFraudNetwork data.
The Risk Engine combines rich data input, machine learning methods and authentication feedback to provide intelligent risk evaluations to mitigate fraud. Unlike most solutions, RSA takes both a risk and rules based approach. Customers can utilize the Policy Management application to set policy rules that can be layered on top of the Risk Engine to create a hybrid approach.
RSA ECO System
RSA Adaptive Authentication Eco System is part of a phased approach designed to enhance fraud detection by using data elements from different sources. The RSA Risk Engine can consume data elements that are not predefined by RSA and use them for risk assessment. RSA Adaptive Authentication (Cloud) introduces the first phase of this approach in which the RSA Risk Engine uses 3rd party facts from the web and/or mobile channel, in addition to RSA’s predefined facts, to calculate a risk score. By utilizing 3rd party facts to influence the risk assessment and impact the risk score, customers can contribute additional insights from both internal knowledge and additional anti-fraud tools.
RSA Policy Management
The RSA Policy Management application translates risk policies into decisions and actions through the use of a comprehensive rules framework. For example, the Policy Management application can be used to set the risk score that will require later review in the Case Management application, initiate step-up authentication, and/or deny transactions in which the likelihood of fraud is very high. In addition, the Policy Management application can create rules independently of the risk assessment, such as blocking transactions from a specific IP address.
Device profiling analyzes the device from which the user is accessing an organization’s website or mobile application. Adaptive Authentication compares the profile of a given activity with the typical profile patterns to determine risk. The device profile is used to determine whether the current device is one from which the user typically requests access from or if the device has been connected to previous known fraud. Parameters analyzed include IP address & geo-location, operating system version, browser type and other device settings.
Behavior profiling is a record of typical activity for the user. Adaptive Authentication compares the profile for the activity with the usual behavior to assess risk. The user profile determines if the various activities are typical for that user or if the behavior is indicative of known fraudulent patterns. Parameters examined include frequency, time of day and type of activity.
The RSA eFraudNetwork is a cross-functional repository of fraud patterns gleaned from RSA’s extensive network of customers, internal research lab, ISPs, and third party contributors across the globe. When a fraud pattern is identified, the fraud data, transaction profile, device fingerprints and payee (mule) account are moved to a shared repository. The eFraudNetwork provides direct feeds to the Risk Engine so when an activity is attempted from a device or IP that appears in the repository, the risk score will be raised. Nearly 1 in 7 fraud transactions are identified by the eFraudNetwork at the time of the transaction.
RSA Case Management
RSA Case Management enables organizations to track activities that trigger Policy Engine rules and determines if flagged activities are genuine or fraudulent. Organizations use this information to take appropriate measures in a timely manner and minimize the damage caused by fraudulent activities. The Case Management application is also used to research cases and analyze fraud patterns, which are essential when revising or developing new policy decision rules. Further, this tool also enables an organization to provide feedback into the Risk Engine upon case resolution.
The Case Management API is an extension of Adaptive Authentication Case Management capabilities which allows incidents to be shared with existing external case management systems for even greater flexibility.
Step-up authentication is when an additional authentication factor is used to further validate a user’s identity in high-risk scenarios. Some out-of-the-box step-up authentication methods supported in Adaptive Authentication include:
- Challenge questions: Secret questions that have been selected and answered by an end user during enrollment.
- Out-of-band authentication: One-time passcode sent to the end user via phone call, SMS text message or email. Transaction details can be included in the communication to help prevent fraudulent activities.
- Biometrics: Fingerprint and eyeprint biometrics (available for mobile users).
- Transaction signing: Provides integrity assurance, cryptographic signature and authenticity for payment transactions to combat fraud from advanced financial malware attacks. Transaction signing can optionally integrate with biometrics as a stronger means of authentication layered on top of the payment transaction signature.
Protection for Mobiles Users
The proliferation of mobile devices brings opportunity as well as risk. In 2015, 45% of fraudulent transactions identified by Adaptive Authentication originated from a mobile device. Through direct integration with Adaptive Authentication, organizations can extend fraud protection to users accessing via a mobile application or mobile browser.
Adaptive Authentication offers a dedicated mobile risk model that includes capabilities such as location awareness and device identification. Location awareness detects the location of the device using a series of time and geography based algorithms and can access location data gathered through Wi-Fi, cell-tower triangulation, and GPS. Device identification captures characteristics such as device model, language, and screen size. Anomalies such as location or devices which are new to the user are deemed high risk.
Adaptive Authentication offers integration through a web services call or a Software Development Kit (SDK) that allows developers to build controls directly into their mobile applications. Supported platforms include Apple iOS and Android OS.
Flexibile Deployment and Configuration
Adaptive Authentication offers a wide array of deployment and configuration options to meet the need of almost any organization. Adaptive Authentication can be deployed in two ways – as an on-premise installation that uses existing IT infrastructure or as a hosted Software-as-a-Service (SaaS).
Adaptive Authentication can be configured in a number of ways to balance security and risk. Many organizations currently provide risk-based authentication for their entire user base and allow the RSA Risk Engine to choose an appropriate step-up authentication method based on the risk score or access level of the user.
Download the RSA Adaptive Authentication Datasheet (.PDF)